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Imagination Drives Us

Imagination is the world’s most valuable resource. It’s our window to the future, because if we can imagine it, we can create it. Mazda is built on a foundation of imagination and ingenuity. It’s the fuel behind all we create and achieve. It has given us SKYACTIV TECHNOLOGY, ‘KODO - Soul of Motion’ design, the revolutionary Rotary Engine and countless successes that once only existed in someone’s imagination. See how imagination is an integral part of our innovative cars.

We call it Zoom-Zoom

It’s not about what you drive, but how the car you drive makes you feel. It’s not just about where you travel, but how it feels getting there. When you drive a great car, you feel a connection. The way it moves thrills you. The way it looks excites you. It’s hard to sum up this feeling in a couple of words, but Mazda say “Zoom-Zoom”. If life is a journey, Mazda understands how to make that journey feel rewarding and exciting.

Examples of Mazda's inventive spirit can be found in ‘KODO – Soul of Motion’ design and revolutionary SKYACTIV TECHNOLOGY. With this ethos and imagination at the core of our brand, we constantly strive to build cars that are sporty, smart and – above all else – fun to drive.

SKYACTIV TECHNOLOGY

SKYACTIV TECHNOLOGY

SKYACTIV TECHNOLOGY unlocks sporting performance, yet outstanding fuel economy.

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'KODO - Soul of Motion'

'KODO - Soul of Motion'

KODO captures the moment energy becomes motion. See how it shaped the Mazda3.

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