Mazda Australia has started the new year in style by securing 7,200 sales and a 9.8 per cent market share for a record January result according to official VFACTS figures.
This represents an increase of over 500 vehicles and a 0.9 per cent increase in market share compared with the start of 2010, a year in which Mazda eventually achieved record sales.
And for the second time in the last six months, Mazda is the country’s third best selling automotive brand.
Mazda’s January sales success was achieved by strong performances across its range of passenger cars and SUVs with the effervescent Mazda3 leading the way.
A total of 3,605 sales made the Mazda3 the country’s second most popular vehicle in January with a 19.2 per cent segment share.
Its smaller sibling, the Mazda2, recorded one of its strongest ever months with 1,359 sold for an 11.3 per cent segment share.
The evergreen Mazda6 continued to hold its position as Australia’s favourite imported family car with 516 finding homes last month for a 14.5 per cent market share, up 0.5 per cent on January last year.
The Mazda CX-7 made significant progress on the sales charts last year and that momentum continued in January.
The dynamic CX-7 recorded 704 sales in January for an 8.3 per cent segment share, a 0.5 per cent increase on the same time last year.
While Mazda Australia managing director, Doug Dickson was obviously pleased with the record start to the year, he is not getting carried away with the result.
“To start 2011 in such a manner is very pleasing and we have to acknowledge the efforts of the Mazda dealer network who have hit the ground running this year.
January, however, is a period where Mazda traditionally tends to do well and the challenge from here is to continue that momentum,” he said.
“The year has just started but we’re looking optimistically towards the remainder of the year as we see new Mazda products coming through.”