- A record 88,333 retails for the year
- Australia’s leading full-line import brand for the seventh consecutive year
- 4th overall for the seventh consecutive year
- Record sales for Mazda2, making it Australia’s best-selling light car
- Record sales for Mazda3, making it Australia’s best-selling small car and number one overall
- Record sales for CX-7
With 7,348 retails for December, Mazda finished 2011 on a high securing a new record of 88,333 new vehicle sales and best ever market share of 8.8 per cent. Mazda’s increase of 3,556 or 4.2 per cent over last year’s record result is set against an overall market decline of 2.6 per cent according to VFACTS figures released today.
The enduring popularity of Mazda3 was again proven with 3,325 buyers choosing to take one home in December. A record annual sales total of 41,429 Mazda3s helped secure its position as Australia’s best-selling small car and the country’s number one seller overall.
Mazda2 was another shining light for the Hiroshima company in 2011 with a record 17,501 sales making it Australia’s favourite light car.
Additionally, record sales of CX-7 SUV, a strong start for All-New BT-50 utility and consistent sales across other Mazda models ensured that the company ended 2011 on a high.
“To see Mazda3 top the sales charts is obviously very pleasing but what’s of far more importance is that both Mazda3 and Mazda2 won pole position in their segments against their direct competitors. For this we are indebted to Australia's private customers who made Mazda their choice in 2011” said Mazda Australia managing director Doug Dickson.
“We are indebted also to our Dealers and staff who turned what could have been a very difficult year into a solid success. We can now look forward to 2012 and the imminent arrival of CX-5 with great optimism.”