Mazda’s creative approach is now evolving. The underlying design
philosophy for the next generation of Mazda cars is adding the power and
beauty that one sees in the instantaneous movement of animals or
humans. This is the form displayed in the moment motion begins – for
example the instant when a cheetah pounces on its prey, or the moment of
a sword strike in the ancient Japanese martial art of kendo. It is this
moment where accumulated force is released that contains the most
finely-honed balance of strength and streamlined beauty. It is in this
instant – which requires maximum concentration – that we feel
instantaneous power, speed, a dignified tension, a sophisticated beauty –
it is, in its way, highly seductive.
Mazda has positioned this instantaneous movement, filled with
vitality and the stirring of the emotions, as the ultimate form of
motion, and has defined it as ‘KODO’. KODO will be incorporated into all
Mazda designs, to express a faster, more forceful movement, and to
include a more soulful element. This is embodied in the design language
of ‘KODO – Soul of Motion’ and it represents the next generation of
Mazda design.