SKYACTIV Technology: The Mazda Difference
“Mazda is fully committed to green technology. But first and foremost is driver enjoyment. That is the Mazda difference” - Seita Kanai, Senior Managing Executive Officer for R&D and Program Management.
The Mazda Difference
“Like most carmakers, Mazda is working hard to reduce the fuel consumption of its vehicles. Yet it is going about the challenge in a different way. While some rivals enthusiastically embrace hybrid drive, and others the battery-powered electric car, Mazda is staying loyal to the internal combustion engine. We believe that a new generation of affordable petrol- and diesel-powered automobiles offers the best solution, at least in the medium term, to reducing carbon emissions and oil dependency. Much more economical petrol or diesel cars, sold in volume and replacing older and less efficient vehicles, will do more to cut global fuel consumption and emissions than much smaller volume electric cars or hybrids.”