Mazda makes cars for people who want more from their vehicle than to just go from A to B. Its Jinba Ittai mantra – car and driver as one – has produced some of the most dynamic driving and best-engineered vehicles of all time. Mazda design has created cars that turn heads wherever they go, winning numerous awards along the way.

 

“In the last decade, we have started to implement a particular expression and people have started to recognise Mazda design very clearly,” said Ikuo Maeda, Mazda’s global head of design, in an interview with autocar.co.uk. He’d just been named the publication’s 2020 Design Hero. Autocar's editor, Mark Tisshaw, is effusive in his praise. “He’s overseen a generation of Mazdas that can be traced back to the introduction of Kodo design in 2012. [Since then] we think Mazda has been producing the best-looking range of cars in the market.”

It’s not just in the UK where Mazda design is held in such high regard either. The Mazda3 won this year’s World Car Design of the Year, an award voted for by 86 automotive journalists from every corner of the globe. This film celebrates Mazda's extraordinary design achievements.