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posted on 2/2/2017
Record sales start for Mazda

Record sales start for Mazda

Strong interest in the Mazda range, and sharp summer deals on an assortment of passenger, utility and SUV vehicles, has helped Mazda sell a January record 10,067 vehicles, according to VFACTS figures released today.

In what was a flat month for the industry, Mazda numbers were up 0.5 per cent Year-On-Year with the new January benchmark giving it an 11.9 per cent slice of the Australian automotive market - its highest ever market share. 

Mazda, the nation’s foremost full-line importer, was the second most popular car maker last month, it had the best-selling vehicle and headed four key sales segments.

Leading the way was Mazda3 with 3,473 January sales. Sitting atop of the small car segment with a 21.1 per cent market share, Mazda3 was Australia’s most popular vehicle last month. 

The country’s favourite SUV for the past four years, the Mazda CX-5now in runout - had its best January with 1,924 sales. Leading the competitive medium SUV segment, Mazda CX-5 was the nation’s number one selling SUV.

Mazda CX-3 was the most popular small SUV with 1,486 sales – also a January record, while the Mazda2 topped the light car segment with 1,123 sales.

Having just been crowned the Wheels Car of the Year for 2017, and after a record 2016, Mazda CX-9 posted its highest January tally with 602 cars sold.

In support, Mazda BT-50 enjoyed one of its best starts to the year with 1,094 retails; while 250 Mazda6s and 115 Mazda MX-5s found new homes. 

Mazda Australia managing director, Martin Benders said: “Off the back of a record 2016, it’s also been a whirlwind start to the year. First and foremost it’s been pleasing to see so much in-dealership activity resulting in strong sales last month. In addition, the retractable hardtop All-New Mazda MX-5 RF is now on sale with high initial interest, and earlier this week Mazda CX-9 was awarded the prestigious Wheels Car of the Year. With great deals on 2016 plated stock still available, the buyer is certainly the winner.”