When Mazda announced it would release two concept cars at the Tokyo Motor Show, motoring experts and enthusiasts around the world speculated about the design direction. Expectations of an evolution were exceeded when the VISION COUPE was unveiled in Japan on October 25.
With a respectful nod to its heritage, the VISION COUPE pays homage to the classics that defined Mazda elegance; the 1960 Mazda R360 Coupe and the 1969 Mazda Luce Rotary Coupe.
Ikuo Maeda, Managing Executive Officer in charge of Design and Brand Style at Mazda Motor Corporation, said that the VISION CONCEPT demonstrates Mazda’s desire to bring out the special beauty of cars, which retain an intimate position in the lives of their drivers.
“The car we have in mind is the kind of car that can only come from Mazda, a brand embodying the emphasis that Japanese culture places on the bond between human beings and the tools they use. Creating cars that can do this is the challenge that drives Mazda Design,” said Maeda.